The biggest mobile website mistake is not dedicating a site strictly for mobile. Trying to force a normal site to “respond” as if it were designed for mobile is to misinterpret the typical mobile experience. Mobile users are more action oriented in their intentions and more attuned to function over form. While speed is advantageous for any website, it’s critical for the mobile user as high bandwidth connections are less likely to be available. Limit the use of graphics and video and make sure both are optimized for performance. For a great mobile website experience, less is more.
The second biggest mobile website mistake is designing for mouse actions instead of finger actions. Use “tap” optimized functions instead of clickable links. Space these tap functions to allow for large fingers and easy targeting. Limit scrolling by using collapsible/expandable tap functions. Take advantage of built-in “tap to call” functionality and “tap for map” convenience.
The third biggest mistake is not testing for maximum compatibility across the major mobile device types. What looks good on an Apple mobile device may not look good on a Google Android device. Careful planning and testing can prevent these common mistakes.
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