Business Basics

Don’t make the critical mistake of building your business on somebody else’s property. You may wake up one day to find that you’ve been evicted and your business shut down.

eviction noticeAvoid building an income stream that depends solely on the use of third party real estate. This could be social media sites, search engine results or even direct mail. Always maintain focus on your own website where you have complete control. Use other websites and services to augment your marketing efforts with the goal being to always begin and end on your site. By doing so you will avoid becoming too dependent on third parties that have their own interests in mind which may or may not align with yours. Social media sites like Facebook, Twitter, LinkedIn etc. are powerful and used strategically can help your business grow. Likewise, ranking in search engine results is very valuable. But ultimately you have no real control over those sites or services and more than one business has been taken down because they became too one dimensional and too dependent on a site or service that decided to make changes that had a devastating affect on their business. Build a solid foundation by building your business on your own property (website) using a variety of tactics and techniques to attract customers and always maintain ultimate control.

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